That’s why I spent 2 years writing the Online Coaches Business Bible, a step-by-step
roadmap to generating leads, signing clients, and scaling your coaching business to 7 Figures.
Not a summary
Not an ebook
The exact version sent to print



Launch your online coaching business from scratch — even if you’re starting at ZERO.

Consistently sign premium one-on-one coaching clients.

Launch group programs people actually join and pay for.

Build a powerful mastermind and loyal coaching community & create scalable passive income streams so you earn more while working less

a mastermind and community
This is the exact roadmap to go from getting started…
to building a scalable, freedom-based coaching business.
If you’re an online coach working a job…
Trying to get your business off the ground…
Want to quit and go full-time online…
This book gives you the roadmap to make that happen.
If you’re a personal trainer stuck in a gym…
trading time for money…
This shows you exactly how to pivot online and build to $10K, $20K, even $100K months.
If you’re a life coach, NLP coach, or certified practitioner…
and you’re struggling to get clients…
This gives you the system to get booked out and scale.
If you’re an agency owner already at $10K months…
but you know you’re capable of more…
This gives you the SOPs, team structure, automation, and AI to scale to
$50K–$100K+ months.
If you’re a healer, therapist, or service provider…
and you’re world-class at what you do… but your business isn’t growing…
This gives you the framework to reach more people and create real impact.
If you’re a business coach, consultant, or sales coach…
TThis gives you the full stack, sales systems, marketing, team, and automation, to build the business you actually want.
Maybe you want:
• More time with your family
• The ability to travel the world
• To stop living week to week, paycheck to paycheck
Or maybe…
You’re just sick of feeling stuck.

Create momentum that compounds into more deals.

Combine outbound and inbound for nonstop opportunities.

Turn your skills into predictable monthly revenue.

Grow revenue without increasing your workload.

Work on your terms, not your clients’ demands.

This isn’t theory.
This is a consolidation of 15 years in the trenches…
Built a 7-figure online fitness business
Built a 7-figure coaching business
Scaled a multi-7-figure agency
Built a multi-7-figure affiliate business
And helped launch and grow 2,000+ online businesses.
I spent 4 years writing this book.
In fact… I finished it once, didn’t like it… and threw the entire thing out and started again from scratch.
Because I didn’t want this to be:
Cookie-cutter
One-size-fits-all
Just another strategy

This is a complete roadmap.
A system you can follow… and adapt to your personality, your style, and your strengths.
So you can get to your destination faster than ever before.
Because:
Slow is painful.
Fast is fun.
If You're Ready To:
Get unstuck
Stop living week to week
Go all-in on your business
Quit your job
Create freedom, income, and impact
Everything you need is inside this book.
Simply enter your email…
And we’ll send you the full 530-page digital copy instantly.
100% Free, no upfront cost involved
No hidden catch or surprise fees
No obligation, move forward only if suitable

After 15 years in this industry, I’m honestly tired of seeing so many online coaches struggle just to survive.
Most aren’t failing because they’re lazy or not working hard enough.
They fail because they lack direction.
They’re constantly jumping between strategies, following different gurus, trying everything… and still feeling stuck.
That’s why I wrote this book.
To give you a clear roadmap so you can stop guessing, stop overthinking, and finally focus on what actually works.
And if the book helps you build momentum and grow your business, we’d be happy to help you implement it even faster.
The roadmap in this book
Full training programs and online portal
AI tools and automation systems
Accelerator programs
The 20K Inner Circle mastermind
Virtual assistants, closers and appointment setters
CRM setups, funnels, websites, and paid ads
And everything else you need to scale
This book is the blueprint.
This book is the roadmap.
This is the thing that shows you:
Where you’re going wrong
What actually works
And how to get results faster
Because it’s not about working harder.
It’s about working smarter with the right system.
This is a step-by-step roadmap designed to help you go from just getting started…
to building a scalable 6 and 7 figure coaching business with clarity and confidence.
Chapter 1 – The Surge Ecosystem
Learn how to build a complete coaching business ecosystem where lead generation, sales, delivery, and scale all work together instead of relying on random, disconnected tactics.
Chapter 2 – Forging a 7-Figure Mindset
Develop the identity, habits, and thinking patterns required to break through income ceilings and operate like a high-level business owner.
Chapter 3 – Become an Athlete of the Mind
Train your mental resilience so you can handle rejection, pressure, and setbacks without losing momentum.
Chapter 4 – Raise Your Unconscious Money Blueprint
Identify and reprogram subconscious beliefs that limit your income and growth.
Chapter 5 – Creating Your Dream Lifestyle
Design your business around your ideal lifestyle so success creates freedom, not burnout.
Chapter 6 – Reverse Engineer Your Business
Turn your income goals into a clear plan by breaking them down into leads, calls, and conversions.
Chapter 7 – The $20K/Month Roadmap
Follow a proven, step-by-step structure to reach consistent $20K months.
Chapter 8 – Your Audience, Messaging & Offer
Clarify your niche, refine your messaging, and create an offer that people actually want to buy.
Chapter 9 – Sales SOPs & Frameworks
Master the exact sales processes, scripts, and structures used to consistently close clients.
Chapter 10 – Elegant Appointment Setting SOPs
Learn how to start conversations, build trust, and book qualified calls daily through DMs without sounding pushy.
Chapter 11 – The 5-Step Launch Formula
Execute simple, repeatable launches that generate momentum, leads, and clients quickly.
Chapter 12 – Optimising Social Media for Attraction Marketing
Turn your content into a consistent lead-generation engine that attracts the right clients.
Chapter 13 – Automating Social Media & Marketing
Use systems, AI, and automation to scale your content and marketing without burning out.
Chapter 14 – Webinars That Sell
Learn how to structure, present, and close high-converting webinars that generate clients on demand.
Chapter 15 – Launching an Online Challenge
Use challenges to build trust quickly and convert cold leads into paying clients.
Chapter 16 – Creating 2-Step Appointment Funnels
Build simple funnels that pre-qualify leads and book calls automatically.
Chapter 17 – Building a 6-Figure Team
Hire your first team members and start removing yourself from day-to-day tasks.
Chapter 18 – Launching Group Coaching
Transition from one-on-one coaching into scalable group programs that increase income and impact.
Chapter 19 – Websites That Sell
Create a high-converting website that turns visitors into leads and clients.
Chapter 20 – Business Systems for Growth
Install systems and processes that create consistency, predictability, and scalability.
Chapter 21 – Financial Systems & Freedom Planning
Manage your money, increase profitability, and build long-term financial security.
Chapter 22 – Time Management & Peak Productivity
Structure your time for maximum output while maintaining balance and focus.
Chapter 23 – Client Success & Retention Systems
Improve client results, increase retention, and generate referrals.
Chapter 24 – The 7-Figure Formula
Understand what actually changes when scaling from 6 to 7 figures.
Chapter 25 – Building a 7-Figure Team
Create leadership, structure, and roles required for higher-level growth.
Chapter 26 – Streamlining with a CRM
Use CRM systems to automate lead tracking, follow-ups, and client management.
Chapter 27 – AI Isn’t the Future… It’s the Present
Leverage AI tools to increase efficiency, output, and scalability.
Chapter 28 – Scaling with Paid Ads
Use paid traffic to amplify proven systems and increase lead flow.
Chapter 29 – Scaling to $100K+ Months
Build the infrastructure, systems, and strategy required for high-level revenue.
Chapter 30 – Launching a Mastermind Community
Create leveraged income, deeper impact, and long-term client ecosystems.
Chapter 31 – The Surge Growth Accelerator
Combine all systems into one unified growth engine for scale.
Chapter 32 – The 4 Health Quadrants
Maintain physical, mental, emotional, and business health while scaling.
Chapter 33 – The Next Evolution
Step into your next level as a leader, business owner, and visionary.
This isn’t just a book.
It’s a complete roadmap to go from:
Starting out and building a strong foundation
Signing consistent high-quality clients
Scaling to $20K, $50K, $100K+ months
Building a business that gives you freedom
When you enter your email to get the free digital copy…
This is not just a book you read one day and forget about.
This is a step-by-step system you can start using immediately.
The moment you get access, you’ll be able to:
Identify exactly why you’re stuck under $10K months: Most coaches don’t have a work ethic problem. They have a clarity problem. You’ll quickly see what’s actually holding you back right now.
Map out your 20K game plan step-by-step: You’ll know exactly what to focus on over the next 7, 14, and 30 days instead of guessing, overthinking, or jumping between strategies.
Fix your offer, messaging, and client acquisition gaps: If you’re not getting leads, not booking calls, or not closing clients, you’ll see exactly where the breakdown is and how to correct it.
Understand how to generate leads, book calls, and sign clients consistently: This shows you the actual system behind predictable client acquisition, not random posting or hoping something works.
Know exactly what to do next every single day: No more confusion. No more spinning your wheels. Just a clear path you can follow.
This isn’t theory. This isn’t motivation. This isn’t fluff.
This is a real blueprint you can actually implement.
Right now, you can get:
The full 530-page digital version of
Immediate access to the full roadmap inside it
Completely free.
But this won’t last.
The digital version will become paid
Access may be limited as we roll this into the full ecosystem

My name is Jason Grossman, and I’m the founder of the Surge Institute. Over the last two decades, I’ve built four multi–7-figure businesses from scratch, coached thousands of entrepreneurs across the globe, and helped hundreds of coaches and agency owners scale to $20K, $50K, even $100K+ months.
But it wasn’t always this way. I grew up with nothing, struggled to make ends meet, and at one point even found myself homeless. I know what it’s like to feel stuck, burned out, and unsure if success will ever come. That’s exactly why I’m so passionate about creating systems that give business owners clarity, confidence, and freedom.
Along the way, I’ve traveled to more than 50 countries, written books, and mentored coaches, consultants, and agencies in every niche you can imagine. What I discovered is this: no matter where you start, or what niche you’re in, growth follows a formula. Once you have the right systems, success stops being a dream, it becomes predictable.
And that’s why I created the Surge Growth Formula. It’s not theory. It’s not hype. It’s the exact process I’ve used to change my own life, and the lives of countless others.

Very Soon:
The digital version will become paid
The bonuses will be removed or sold separately
This page will be taken down
This is part of the launch window only.
Most people will see this… think about it… and come back later.
And by then, it’ll be gone.




Most business books give you theory, motivation, or a single strategy. This is a 530-page complete operating system for your coaching business, covering mindset, sales, marketing, team building, systems, automation, AI, and scaling to 7 figures. It took 4 years to write, was scrapped and restarted once, and is based on 15 years of actually building and scaling real businesses.
Yes. The book is structured as a step-by-step roadmap from zero, so whether you're trying to sign your first client or scale past $50K months, there's a specific section built for where you are right now. Part 1 covers foundations and mindset, and the roadmap progresses from there.
This is a limited launch window offer. Once the launch phase closes, the digital version will become paid and may be removed from this page entirely. There's no specific date, but it won't stay free indefinitely, which is why the page encourages grabbing it now rather than coming back later.
Yes, this is the exact same full 530-page ready-to-print version that's listed on Amazon for around $40. You're getting the complete book, not a summary, not a condensed version, not a teaser. If you'd prefer a physical copy, you can order the hard copy on Amazon and claim a free audio version as a bonus by following the steps on the bridge page.
You'll receive the book instantly in your inbox. From there, you can continue reading on the thank you page, where you'll also find an optional offer to join the 20K Inner Circle, a community of 1,000+ coaches with live training, accountability, and daily support, for $47/month (normally $97). You can also book a free 30-minute strategy call to map out your personalised game plan. Neither is required; the book is yours regardless.


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